BEIH Web

Wednesday, March 12, 2014

Hello Boston

According to our business plan, "instead of catering to primarily Western or American travelers, hospitality companies of the future must plan to be conversant and proficient in the needs and desires of global travelers." This "Hello Boston" ad, which blanketed Linking Road in Bandra, Mumbai, today shows the resonance of our vision as we build a collection of exceptional lifestyle luxury hotels in global gateways designed for global travelers exploring our new world. Our Troca Hotels brand is being designed for the future of luxury lifestyle travel globally. Stay tuned...


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